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How Cadillac Wants to Shake its OLD LUXURY Reputation | C-Suite Talk | E...
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How Cadillac Wants to Shake its OLD LUXURY Reputation | C-Suite Talk | ENDEVR Documentary
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•Apr 14, 2021
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How Cadillac Wants to Shake its OLD LUXURY Reputation | General Motors | C-Suite Talk | Business Documentary from 2013
Host Jeffrey Hayzlett visits Cadillac to find out if the traditional brand can shake its 'old luxury' reputation and conquer the market. The program, filmed in 2013, has interviews with Robert E. Fergusson, then SVP Global Cadillac, and Kurt Ghering, then Marketing Manager.
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